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Three common mistakes made when creating online offers
- Complicated offers
Don’t make them think. Keep it simple and easy to grasp, quickly. The more complicated your online offer is, the less likely the user will be to click. - Vague or generic offers
Be very clear about your online offer. Give enough detail, but not too much. You want to entice the reader, but still give them a reason to click. - Too good to be true
Credibility is essential, especially on the Internet. If an offer sounds too good to be true then it usually is.
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Online Marketing: Analyzing Your Competition
When creating your online marketing campaign there are several key points to consider. Specifically in this document we will look at analyzing your competitor.
You must analyze and understand your competitor’s plan of action, their focused keywords and their success rate for those keywords. There are many free online tools that will allow you to find out who your competitors are for specific keywords. The information you can get includes search count, ratios, competitive results and more but depends on the provider you choose.
Here are a few things to consider when analyzing your competitors:
- Page rank check and their rank distribution through the text navigation link (Note avoid java script for links)
- Find out anchor text of inbound links
- Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links
- Use Alexa to check traffic referrals from other sites
- Use keyword ranking tool to track positions of your competitor in search engine by SERP tools
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Google now in to social games
It seems that search and advertising are not enough for the Internet giant Google. They now want to control online gaming. They are reportedly in talks with several of the bigger social game makers and have already invested up to $200 million in the hit online game Farmville by social game maker Zynga. What could be next? Rumor has it that Google will unveil a new social media platform named “Google Me”. They have the reach and with Gmail they have a huge built in user base. This will be fun to watch.
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Client Testimonals
“Eric has helped us transform the look and functionality of our website and back office administrative site into a premium experience for both our customers and our franchisees. He is very creative with ideas on how to get more from these platforms. Throughout the entire process, Eric has been a pleasure to work with.” Bareq …
“Eric Blaser is talented, innovative, and creative. I’ve used his services for years. His technical support is unparalleled.” Kirk Weddle Kirk Weddle Photography Austin, TX Link to this page!
“Blaser has very friendly and supportive staff. We feel like they really care about us being successful with our non-profit website.” Janel Gibb Parkside PTA Vice President Des Moines, WA Link to this page!
“Eric Blaser was strongly recommended to me, and his expertise was clear from the start… Given my experience and the reasonable pricing, I plan to use Eric for all of my future web development & design projects.” Pauline Beall Seattle, WA Link to this page!
“Our web site continues to get praise from across the country… I believe you have a keen eye on what works and what does not… Keep up the good work. My business would not have been successful with out your support.” Ed Heil – Manager of Operations Lake Havasu RV & Boat Storage Lake Havasu, …
“As a 10 year client of Blaser Consulting, I can’t imagine going elsewhere for my website and internet related needs. They are all about ensuring the client receives what they need and they treat us like a partner rather than a number.” Kandy Schendel – President The Difference Maker Organization Newcastle, WA Link to this …
“I was delighted with the overall design of the website. It fits the restaurant’s brand well. And it communicates effectively, without getting in the way of the user. Just what I needed. ” Ryan Peterson BBQ Pete’s Kent, WA Link to this page!
“Your service was excellent… Our site paid for itself in less than three months! That is the kind of ROI we love to see. We will continue to use Blaser for all our website needs in the future.” Spencer Miles Pacific Lamp & Supply Company Seattle, WA Link to this page!