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A Brochure website is typically a simple 1-3 page website usually containing a companies name along with basic contact information and is oftentimes a placeholder for future website development.

Most companies start with a brochure website and then graduate to a more complex website design as their needs grow.

A brochure website will usually have a companies name along with basic contact information on the front page and not much else. While a brochure website can be very inexpensive they do not always leverage the power and reach of the Internet.

We recommend starting with a brochure website design if you are just getting yourself or your company onto the Internet. For existing companies and small businesses, we would recommend something a little more professional that utilizes the Internet in a way that will provide a measurable benefit to your business.

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36 percent said their goal was to acquire and engage new customers.
19 percent said to gain leads and referrals.
17 percent said to boost awareness.

Does your company use Social Media?

How do they use it? Is it effective?

Post your comments below, we would love to hear your opinion.

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1. Make a clear “call to action”
   1. Tell them what you want them to do. Don’t be shy.
   2. Tell them clearly and tell them often
   3. Make it highly visible. This is all about clarity and attention.
       
2. Eliminate choice in your offer
   1. You may think that people want choices. They do.
   2. In direct-response marketing, choices suppress response.
       
3. Merchandise your offer
   1. Your offer is what it is. But it can be positioned more powerfully
      than it really is.
   2. How you state your offer can vastly enhance its power.
      1. Half off vs. 50% off
      2. 2 for the price of 1 vs. Buy 1, get one free
          
4. Create a sense of urgency – A sense of urgency stimulates action
   1. Limited time offers
   2. Limited number offers
       
5. Make it easy to respond
   1. Remove obstacles
      1. reduce click steps
      2. ask for minimal data
          
   2. Offer multiple response options
      1. Phone, fax, URL, email
          
6. Include a strong guarantee
   1. Money-back guarantee
   2. Satisfaction guarantee
      Make it LOOK like a guarantee. Guarantees say… “We do what we promise.”
       
7. Use testimonials
   1. Endorsements reduce risk
       

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Pay Per Click advertising, sometimes referred to as PPC advertising, allows you as an advertiser, to promote and advertise your products and services through targeted online advertisements, typically appearing next to search engine results relevant to what you are selling.

How Does it Work?

You bid on keywords and phrases related to your business goals. When someone searches for those keywords or phrases, they see your advertisement.

You only pay if they click on your advertisement.

If they do click on your advertisement they are taken to your website. Typically a custom page called a landing page is used. A landing page is designed for a specific function. This function depends on the goal of your advertising campaign. Are you looking for sign-ups? Are you wanting people to make a purchase right then? What are the goals of your advertising campaign?

What’s So Great About PPC Advertising?

You Can Reach a Highly Targeted Audience

Pay Per Click Advertising allows you to reach a very specifically targeted audience. Your PPC advertisement will only show to those people who are searching for the keywords or phrases that you have bid on. In addition you can target specific demographics, advertise in certain geographic areas, set the time of day your ads are shown, and a plethora of other targeting methods.

With a well planed pay per click campaign the price you pay per click will be a small percentage compared to the return you get on your investment.

When setting up your pay per click campaign figure out your goals first. Find out exactly what you are willing to spend, but also what you are expecting in return. Do your research and it will pay off tenfold.

Things to think about when setting up your Pay Per Click Advertising Campaign

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Social Media is one of the biggest phenomenon on the Internet. Take a look around. Facebook, Foursquare, Twitter. These websites have changed the way we live, work, and play. Using Social Media to engage your audience can pay for itself tenfold.

How Social Media can help your business

Social media can increase brand awareness while helping reduce the amount you spend on traditional marketing and advertising.

With websites like Twitter, Foursquare, and Facebook, social media allows your company to engage customers and clients in a meaningful way that produces instant results and feedback.

Creating a Successful Social Media Campaign

Creating a successful social media campaign requires planning and is a very detail oriented process. With more than 200 different Social Media websites to choose from, you cannot approach it with a one size fits all mentality.

Using Social Media to engage your audience and promote your brand, gives you the ability to gain an insight of how people interact with your brand, what they are saying about it and how they feel about your company, products, and services.

Here are a few things to consider when creating your social media marketing strategy.

Social Media Profile Creation
Identify your specific goals and needs, then establish profiles on all of the relative Social Media websites

Social Media Campaign Management
Once you have established your profiles on industry related Social Media websites, maintain and update your profiles with relevant information about your company

Custom Facebook Applications
With more than 500 million user on the Facebook platform many companies use Facebook apps to reach out and engage their audiences. Creating a custom Facebook App can help promote your website.

Company or Personal Blog
A blog is a great way for a company or individual to keep up with it’s customers and stay up to date. A well-written blog post can create a huge amount of website traffic, in turn, creating sales.

Twitter
Twitter plays an important role in communication. It is becoming more of a marketing tool with promoted tweets, but can be used best to get your message out to a huge amount of people.

If All Else Fails (Or You Just Don’t Want to Do It)
If your brand isn’t connecting with users we can help realign your position and create a fresh Social Media marketing strategy. You can get a free quote now or give us a call at (206) 388 3843. Either way we would love to hear from you.

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There are several things to think about when setting up your e-commerce website. It’s not just an online shopping cart. There’s inventory control, payment processing, order fulfillment, customer support, and so much more.

Pre-Built E-Commerce Websites

When you think about starting an online e-commerce website you may want to consider an “out of the box” solution. These are pre-built e-commerce websites where typically all you need to do is add your product information, upload your images, and do a little configuration for your merchant or PayPal account to be able to accept online payments.

There are several companies to choose from for pre-built e-commerce websites. Here are just a few:

• 
  Shopify – Shopify is probably one of the easiest e-commerce platforms I have seen. They have a huge selection of templates to choose from and the application itself is quite robust and very easy to use. Even for a beginner. They offer a great set of tutorials for building and marketing your website also, so all in all I would give Shopify a four out of five. Learn more about Shopify.
• 
  Volusion - My experience with Volusion was great. Setup was fast and easy, and they have a great set of templates also. They allow you to directly edit the HTML which is a nice feature. The statistics and analytic data they have available was great. These guys get a four out of five as well. Learn more about Volusion
• 
  PayPal – PayPal is a great start for people just getting their feet wet in e-commerce. They have all of the tools you need to get started in just a few minutes. With a PayPal account you can also generate invoices and sales receipts. PayPal get three out of five stars. Learn more about PayPal.

Custom E-Commerce Web Design

Having a custom built e-commerce website gives you several advantages that you may not get with a pre-built solution. Building an e-commerce website from the ground up allows you to tailor the shopping experience so that your website aligns with the way your company actually does business. on how your company does business, a custom e-commerce website may be the better way to go.

Advantages of a Custom E-Commerce Web Design

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As a small business, making money in today’s economy requires maintaining an edge above your competition.

Our mission is to provide you and your small business with a professionally designed website that not only drives traffic, but also increases sales. We have extensive experience in building and deploying small business web design projects. We pride ourselves on having a meticulous eye for detail. We will work directly with you and your staff to determine your needs and requirements and formulate the best possible solution for your small business website.

Small Business Facts

Running your small business is difficult without having to worry about your website. Blaser Consulting provides the support you need to make your website a success. Our one on one attention to our clients allows us to build custom solutions tailored to their exact needs.

Why does my small business need a website?

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Users are no longer restricted to desktops & laptops. Mobile makes sharing information easier than ever. How can your company benefit?

There are over 250 Million users on the mobile web in the United States alone. Most mobile devices have Internet access, with rich browser capabilities.

A mobile web design can put you and your company ahead of your competitors, and help you reach your customers in ways you’ve never thought of.

Your customers are mobile, your website should be too. If your clients can’t find you, your loosing business. Don’t let the lack of a mobile website cause your company to loose business.

Creating a mobile web design from your existing website is easy, we would be happy to help.

Benefits of having a mobile web design

Get Help With Your Mobile Website Design
 

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