According to a survey conducted by Manta, here is what small businesses are looking to get out of Social Media. 36 percent said their goal was to acquire and engage new customers. 19 percent said to gain leads and referrals. 17 percent said to boost awareness. Does your company use Social Media? How do they
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Make your offer work harder Make a clear “call to action” Tell them what you want them to do. Don’t be shy. Tell them clearly and tell them often Make it highly visible. This is all about clarity and attention. Eliminate choice in your offer You may think that people want choices. They do. In
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What Exactly Is PPC Advertising Pay Per Click advertising, sometimes referred to as PPC advertising, allows you as an advertiser, to promote and advertise your products and services through targeted online advertisements, typically appearing next to search engine results relevant to what you are selling. How Does it Work? You bid on keywords and phrases related to your business
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Social Media Marketing Social Media is one of the biggest phenomenon on the Internet. Take a look around. Facebook, Foursquare, Twitter. These websites have changed the way we live, work, and play. Using Social Media to engage your audience can pay for itself tenfold. How Social Media can help your business Social media can increase
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Learn how to help your local business gain more visibility with local business listings. Great tips on how to get started with local search.
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The holiday season is here. All you have to do is go to your local store and you’ll see all of the Christmas candy, yard decorations, and useless crap, shoved in right next to the Haloween stuff (also more than a month away). Here are a few tips to keep you and your e-commerce website
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SEOMoz put out a great article today about how the results for certain very competitive keywords are being skewed by organized groups. The SEOMoz article reports that the culprits are getting high ranking on Google search results from keyworded anchor-text heavy links that have been generated from automated forum and blog spam, and some hacked
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Closed-Loop Confirmed Opt-In is the only method of email subscription management that provides actual proof of permission. Why use a closed-loop confirmed opt-in system? Because. Submission does not equal subscription. The single submission of an email address carries with it absolutely no proof of permission. Anyone can enter an email address through a web page
Continue Reading →Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Below are a few points that you need to consider to increase your website's usability. Points to Consider for Improving Your Websites Usability Give your website visitor what they
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Email is an important marketing tool, but does you no good if your customers never read them. It is very important that your email subject line is eye catching, engaging and interesting. Here are a few tips. Ask Questions People are naturally curious. Asking them a question in the subject line may leave them wanting
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