Website Optimization services – Search Engine Optimization (SEO)
Optimizing your website for the search engines will help your business. Having a first page placement in the search engine results for a certain word or phrase can mean the difference between making 100K in sales and making a Million in sales. Making sure your website is relevant for those keywords and phrases is where we can help you.
We focus on your business… and then your website
We learn as much as we can about you and your business and then take that information and create a plan of action that will provide you the maximum return on your investment, based on your needs, goals, and budget.
Often times website optimization may include many different solutions, including copywriting, SEO, sponsored search, local optimization and more. The different solutions really depend on your business and goals, but the process for getting there is pretty much the same.
Step 1 – you, Your business, your goals, and your expectations
The first step is all about you. This step allows us to get to know you and your business. How do you do what you do? We will examine the ins and outs of the way you do business, who your customers are, how and why your company makes money, who your competitors are, and a multitude of other metrics. Then we will discuss and help you define your goals for search engine optimization, and what your expectations are for the end result.
Step 2 – Website Analysis
Next, we will examine the pages of your website to determine what factors may be preventing you from reaching your goals. We check all of your web pages for standards compliance, code optimization, back-links, and several other website metrics. If your website has Analytics reports available we will evaluate and interpret them for you also.
Step 3 – Analysis Review and Recommendations
Once your website analysis is complete, usually 1-3 days depending on the size of your website, we will then go over our findings with you and describe what the information we have collected really means, how to leverage it, and what actions we recommend you take to reach your goals.
Step 4 – Implementation
After we have reviewed everything and you have accepted the recommendations, we then go about the process of implementing them. This is often an ongoing process and as mentioned may involve such things as SEO, sponsored search, copywriting, local advertising, and more. It really depends on the client.
Step 5 – Review and maintenance
We now examine our efforts, making sure that the results are what you’re expecting and are in-line with meeting the goals set in step one. Every action we take is quantifiable, whether good or bad, so now is time to analyze and improve.
