What is Website Optimization?
Website optimization is a term that is often thrown around and means different things to different people. It really depends on who you ask. In general terms, website optimization, to us, means examining a web sites pages and correcting the mistakes or oversights of the existing code, page layout and in some cases the copy of the page itself.
Our Website Optimization Services Focus on 4 Key Areas
- Tag Analysis and Code Bloat
- Standards Compliancy
- Page Copy, Layout and Content
- Cross Platform/Browser Compatibility
Having optimized web pages is not enough to drive traffic to your website. And while having an optimized website is critical, it is not the only part of the equation. Establishing a solid marketing plan with clearly defined and realistic goals is the best way to drive traffic to your website. Having optimized web pages is only part if it.
Why Top Ranking on the Search Engines is So Important
Close to 90% of users on the Internet use Search Engines to find what they are looking for. The other 10% typically type in the address of the website or already have the web page bookmarked.
There are literally hundreds of millions of web pages on the Internet and the number keeps growing daily. If you work the math, just by the numbers, your website already has a less than one in a million chance of being found. Most people do not go past the second or third page of results when they do a search so having your website among those results is critical. If your website is ranked number 50 out of 2,325,069 results, what do you think the chances of that person doing the search getting to your website?
Achieving and maintaining a good ranking on the major Search Engines (Google, Yahoo!, MSN and ASK.COM) is critical. Contact us now to help you optimize your website and get it in the top of the Search Engine Results.
