Blaser Consulting is a Seattle Digital Marketing Agency. We have been in business for more than 20 years and provide SEO, social media marketing, and web design services to help companies grow and increase their online presence.
We understand the importance of digital marketing and want to make it easier for our clients by providing them with a complete solution for all things digital.
What Does a Digital Marketing Agency Do?
A digital marketing agency provides various types of services for consumers and businesses alike.
Some of the most popular services we provide as a leading digital agency are SEO, Social Media Management, Design Consulting, Copywriting, Website Design, Keyword Research, and Landing Page Optimization.
Here is a brief list of digital marketing agency services.
SEO (Search Engine Optimization)
SEO, or search engine optimization, makes a website more visible in internet searches. SEO services improve the visibility of a website by increasing its ranking within search engines and improving click-through rate (CTR).
You can do SEO on an individual basis, but it is more common to employ the services of an SEO specialist or agency specializing in this area.
An SEO specialist will complete a detailed audit of a company’s website.
This includes identifying ways to make the site more visible in search engines and increasing its ranking while also analyzing how potential customers interact with the site.
SEO agencies offer invaluable expertise in optimizing a company’s website, so it’s essential to find one with a wide range of experience in this area.
Social Media Management
Social Media Management is the task of monitoring, posting, and replying to messages on various social networking sites, including Facebook, Twitter, Flickr, Google+, Reddit, etc.
Social Media Managers are responsible for engaging with followers on social media channels, keeping them informed on the brand’s updates while encouraging users to share content.
Social Media Management can be both rewarding and frustrating at times. Often this role requires being available 24/7 in case of any comments or questions directed towards the particular brand.
The job of a Social Media Manager is not just about replying to people but also creating and posting content that will be engaging and informative for consumers.
It is important to remember that the most effective way to sell a product online is through positive reviews from other customers, so a Social Media Manager often needs to encourage users to leave good feedback about their products.
Email Marketing
Email marketing is a way to send a message directly to people through email. It allows businesses and organizations to offer adverts, promotions, or news updates to their customers or members via email newsletters.
Once subscribed by the user, the business will have access to that person’s email address which can be used for future marketing campaigns. In general, it is considered good practice to give users full visibility over how their data is used (and provide ways to opt-out of such use).
Email marketing has been around for a long time, and the technology surrounding its usage has also evolved rapidly. The first email was sent in 1971 by computer engineer Ray Tomlinson at MIT’s Compatible Time-Sharing System (CTSS) and was called the “user” command. The first commercial email service, Send-e.com, started in 2000 offering bulk email services to business customers of ISPs such as Hotmail and Yahoo! Mail.
Copywriting
When a business needs a website, they might contract a web design firm or an agency that can do both. When they need a video for their site, they might choose a production company to handle the script and shoot it. But when they’re looking for the text that will appear on their site, they’re probably looking to hire a copywriter for copywriting services.
Copywriters are often part of the larger marketing team, including SEO professionals who work on content optimization, advertising campaigns, and content strategists who plan long-term campaigns.
Though copywriting is a form of creative endeavor, like an artist painting on a blank canvas, the artistry lies more in the strategy than in the actual words themselves. Therefore, the effectiveness of copywriting services is best judged by the ability to sell or engage consumers, not by whether it’s beautiful.
The main goal with copywriting is to gain traction in search engine results pages and increase business leads with high-quality content that engages users, creating organic traffic.
Website Design Services
A well-designed website is critical to the success of your business. For example, if users can’t navigate your site efficiently, isn’t mobile-friendly, or doesn’t load quickly on users’ devices, potential visitors could turn away and look for other options.
By consulting a professional website design company, you will have a better chance of creating an effective, attractive website that meets the needs of both your business and potential customers.
Keyword Research
To write content that will be successful on Google, you need to know which keywords are popular with searchers.
If you target keywords too difficult for your site to rank well for, it will be challenging to enjoy success.
Keyword research is the starting point of most content marketing strategies.
The more targeted keywords you use in your writing, the better chance you’ll have of ranking highly on Google, driving traffic, and increasing sales.
Landing Page Optimization
Landing Page Optimization is a subset of online marketing that focuses on increasing conversion rates through an intensive examination of web pages.
Landing Page Optimization analyzes the copy, layout, design, and messaging to determine what inhibits or encourages visitor movement toward the desired action (such as signing up for a mailing list).
The process of Landing Page Optimization often includes a conversion goal prioritized above all others. Many marketers see this as a way to determine how effective their efforts have been at increasing brand awareness, generating leads, and closing sales.
Landing Pages are typically used for web-based promotion campaigns like email blasts, pay-per-click advertisements, and affiliate link marketing.
How We Can Help You With Your Digital Marketing
Digital marketing is overtaking traditional marketing as social media platforms, and targeted advertisers allow for interactions with specific audiences in real-time. As a result, customers expect a digital presence and, more importantly, trust those who have an established digital footprint.
The Right Digital Marketing Campaign Can Take Your Business to New Levels.
Our marketing team has the knowledge and expertise to stay on top of what’s happening in the digital marketing world, so you don’t have to.
We research the latest trends and bring them to you with recommendations on how to leverage them effectively. When it comes to your social media campaigns, we want you to be satisfied. As a result, we’ll work closely with you, from brainstorming ideas for your company page or blog post to posting the final product.
Blaser Consulting Provides a Complete Solution for Social Media Management and Digital Marketing Services.
Blaser Consulting will help you establish your social media presence and achieve your business objectives with custom lead generation and marketing strategies based on your goals for online marketing. Our digital marketing team specializes in Internet marketing, display advertising, and search engine optimization. As a digital agency, we will provide you with a customized marketing strategy that is measurable and objective.
By working together, we will build a solid online presence and continue to expand your business’s reach through multiple digital channels.
Remember, not all digital marketing companies are digital marketing specialists.
What is a Digital Marketing Strategy?
A Digital Marketing Strategy is an organization’s plan for using digital marketing to achieve its aims. It covers the analysis of competitors, customer behavior, market analysis, and product planning.
Digital marketing strategy influences how a company uses social media, search engine optimization (SEO), email, display advertising, and other online platforms to reach its audience.
Who needs a Digital Marketing Strategy?
Organizations can have a digital marketing strategy in place for a variety of reasons. For example, a company might need a digital marketing plan to increase brand awareness, deliver customer service, or sell products.
Many organizations start with a simple plan and modify it as they become more experienced. Some larger companies hire an external firm rather than manage digital marketing in-house or outsource to agencies.
How is a Digital Marketing Strategy Structured?
A digital marketing strategy typically has five parts. It starts with the overall vision, which describes the overarching plans for using digital media effectively. The development process follows, which describes how that vision will be realized by developing products and services through research, design, and testing. The marketing strategy section includes details on the brands, products, and services used to accomplish the vision.
Next is an analysis of the market environment in which digital media will be used, along with market trends and customer behavior. Finally, your company can determine its goals for digital marketing, whether it’s improving brand awareness or increasing website traffic.
How Do I Develop Digital Marketing Strategy?
Digital marketing strategy starts with an assessment of your company’s marketing needs. This may be as simple as brainstorming opportunities that can help you meet your goals or formalizing a plan to engage customers online. It involves setting priorities and choosing the best types of digital marketing for your organization, whether social media or email.
Your digital marketing strategy may include elements for consumer engagement, conversion rates, and the goals you’re trying to accomplish with your digital efforts.
It’s also helpful to examine your organization’s current marketing program to see what could be improved through digital channels.
Look at how customers currently engage with your company, whether that’s through your website or branches.
Identify opportunities for creating customer value, whether by utilizing social media to help solve customer problems or optimizing your website’s checkout process.
How do I Measure Digital Marketing Strategy?
Every digital marketing strategy should include benchmarks for success. These could be hard numbers, such as the percentage of lead qualified visitors or the number of qualified leads who become customers after engaging with your website content. They could also be soft numbers that reflect how many total sales are closed within a specific period.
It’s important to consider how you plan to measure success when developing your digital marketing strategy, whether it means measuring the return on investment (ROI) for your company’s digital marketing activities or determining your team’s efficiency.
Your organization should also develop a process for evaluating whether your digital marketing strategy is working or not. This could involve reviewing analytics data, measuring customer engagement with content and updates, assessing the click-through rates of campaign ads, etc.
A Digital Marketing Strategy can be one of the most powerful tools in your toolbox. Not only can it help you to raise brand awareness and increase conversion rates, but it can also position you as an expert within your industry. With a bit of research and planning, you’ll be able to meet your organization’s digital marketing goals.
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A Final Note on Digital Marketing Services
The best digital marketing agencies will provide a wide selection of creative services, technical SEO, SEO optimization, graphic design, and branding services.
A marketing company can help with your social media advertising as well as manage your digital marketing campaigns. This can help to increase social media engagement and in turn strengthen your digital strategy.
Digital agencies provide local businesses with search engine marketing, video marketing, and advertising services.
In Conclusion
Blaser Consulting provides Digital Marketing Strategy services to help your company achieve its marketing goals. We are a digital marketing agency based in Seattle. We have a staff of experts who specialize in social media, SEO, website development, and content writing to provide you with the highest quality service available.
Using our services will allow your business to be recognized as a leader within your industry, whether it’s a restaurant, a pet store, or a car dealership. For more information, contact us today!
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of Your Digital Strategy
The Blaser Consulting Advantage:
- An SEO agency focused on your business growth
- Digital Marketing Strategy optimized to increase traffic and conversions
- Consistent quality content that is appropriate for your industry
- Expert advice from Digital Marketing Strategists
- 24/7 availability that ensures that your business is always represented online
The best strategy is a well-planned one. Contact us today to learn how we can help you develop an effective digital marketing solution for your organization.
