A brochure website provides you an opportunity to showcase your company’s products or services. Most companies start with a brochure website and then graduate to a more complex custom website design as their needs grow.
This article looks at why you should consider using a brochure-style website for your marketing efforts and how quickly they can be designed and launched.
What is a Brochure Website?
A brochure website is a site that advertises products, services, or events. It acts as an online version of a catalog or price list. The main purpose of these sites is to be eye-catching first and provide information second.
Brochure websites are often simple, using large images shaded in gentle colors on their design and navigation menu. Brochure sites may be company or product-specific; some sites show information about multiple companies’ products while others provide information on a single company’s products, services, and events. The only other type of site that is like this would be an eCommerce Website.
Brochure websites are often very basic in their design and layout. Most of the time they do not have a blog or any type of social media aspect.
Companies tend to use this type of website when they want to disclose information about their services and products easily and simply; that is, in a manner that requires little knowledge base for users to comprehend it. This can also ensure that a website will reach a larger audience due to its simplicity.
A few of the benefits of brochure websites are that they are:
- Quick to Develop
- Easy to Update
- Often Inexpensive
- Effective Sales Tools
Brochure Websites can be Developed Quickly
If you have a business, be it online or otherwise, there’s a good chance that you need to create some form of ‘website’. A brochure-style website is perfect for small businesses who need an online presence to quickly and effectively get their information out there. They’re quick to develop, easy to update, and often very inexpensive (depending on the quality).
A brochure-style website can be developed quickly because it’s typically a one-page website. You can easily create a layout in any graphics program, and turn it into HTML/CSS with not much more than basic knowledge of code. There’s also no back-end (database) to deal with, so development is pretty straightforward.
A brochure-style website is perfect for small businesses who need an online presence to quickly and effectively get their information out there.
Brochure Websites Can be Easy to Update
Due to the simple nature of brochure websites, they’re typically very easy for one person within a company to update. The site is essentially run by a single person, usually the owner of the business in question. Since they have this much control over their website they have full access to update it when they please. Additionally, since this person is responsible for updating the website the process becomes even easier because they are already familiar with it.
Updating a brochure website is typically very simple with only a few steps in most cases. First, the site owner can log in to their website and change the information whenever they’d like to update it. This means that they can add new pages when necessary, edit old pages with updated information or even remove any page they think is no longer necessary for one reason or another. It is typically as simple as uploading a new file to the existing page and making sure to connect those files for an easy viewing experience.
Updating a brochure website is almost always easy to do since the person updating it knows what they’re looking for and where they’ll find it. Furthermore, the process itself only takes a few minutes and the site owner can update their brochure website just about anytime they please.
Brochure Websites are Often Inexpensive
Due to the nature of brochure websites being simple in design, and having little load times and no fluff there is a good chance that you’ll be able to get your website up and going without having to break the bank. Most brochure websites are far less expensive than a custom or dynamic site because of this simple fact.
An expertly crafted brochure website can be had for a very low price, as low as $1,000 in some cases. In fact, if you know what you want and have the technical expertise to create it yourself then you could easily do it all by yourself for less than that amount.
Brochure websites are meant to display your business and its information, not to create a shopping experience or give your users an interface that they can use on their own. Because of this brochure websites often don’t require as much time and attention as other sites do so you won’t have to pay as much for them either.
Although they are simple, brochure websites should still be developed by professionals with enough experience to ensure that it doesn’t come off as cheap or unprofessional. Make sure to look for a company with lots of satisfied customers, so you know they are good at what they do.
Brochure Websites can be an Effective Sales Tool
Brochures are an effective sales tool. They can be used to advertise and sell products online, as well as offline. A brochure website is simply a website that contains brochure-style content. In other words, it’s a site with lots of information about the product or company in question – much like what you might find on traditional paper brochures handed out at tradeshows or business meetings.
As you can see, the main difference between the traditional product brochure and a website designed to “mirror” that design is that there are no frills. Websites generally make one or two points about their products or services; these points are supported by text (words) and images (pictures). The whole package needs to be simple, clean, and professional.
Brochure websites are popular with people who want to sell physical products through their website instead of more traditional online stores. The advantage of a Brochure Website is its simplicity. They are easier for visitors to understand than e-commerce sites or shopping carts full of products. This simplicity makes them ideal for selling smaller items, which are well-served by being seen on a well-designed website rather than an online store.
Brochure Websites have been around for a long time now, and they range from simple designs that include nothing but images of the product with basic pricing information to more advanced sites that offer full customization options.
These sites are a great way to convey the necessary information about your product or service in an easily digestible way.
In addition, if done correctly they can look quite professional. However, it’s a common misconception that they take a long time to develop. In fact, many can be completed in under a week.
Brochure websites are cleanly formatted websites that provide information about your product or service. This information should be easy to find and well laid out; think about the likes of Amazon, PayPal, or eBay… all companies that provide clear-cut information in a simple format.
Most modern companies already have some form of a website, even if it’s just an online presence with their address and phone number on Google Business.
A Brochure Website is a Very Affordable Way to Advertise Your Business
In today’s marketplace, it is more important than ever for businesses and companies to have an online presence. To survive in today’s economy, you cannot afford to be without one. A brochure website can help you achieve this goal at an affordable price point.
A brochure website can help you establish your credibility in the online world. If done correctly, it can help set you apart from competitors both big and small by giving you an air of legitimacy that will hopefully continue to build with every visitor that comes to your site for the first time.
A proper Brochure Website Design can also give you credibility with your existing customers that may have never known you had a website.
Brochure websites are usually very simple in nature and can be rather plain-looking, however, it is the content on the site that is most important. A brochure website is usually used to display an overview of a business or company offering services or products. It
A brochure website will usually have a companies name along with basic contact information on the front page and not much else. While a brochure website can be very inexpensive they do not always leverage the power and reach of the Internet.
We recommend starting with a brochure website design if you are just getting yourself or your company onto the Internet. For existing companies and small businesses, we would recommend something a little more professional that utilizes the Internet in a way that will provide a measurable benefit to your business.
In Conclusion
Brochure websites are a great way to get your business information out there and it doesn’t have to be expensive. If you want a website that is easy to update, inexpensive, and an effective sales tool for your company a brochure website design might be perfect.
Brochure Websites are a great way to get your company’s name out there and increase sales.
Get Started Today with a Brochure Website Design
If you are looking for the perfect solution to get your business off the ground we may be able to help. For more information fell free to contact us today or give us a call at (206) 388 3843.
