Redesigning your website can be a major hassle, it can be a very cumbersome task. In this article, we will find out if a website redesign is right for you?
Your website is often a person’s first real interaction with your company or brand. What does your current website say about your company? Do you need a website redesign?
A website redesign may significantly improve the graphic look, functionality, and usability of your website, which may also increase traffic and sales. A redesigned website can help with your digital marketing efforts.
If you’re not satisfied with your current site then chances are neither are your clients or customers. It may be time for a newly designed website
Here are a few questions to help you decide if a website redesign is a good choice for you.
Is your website easy to navigate and understand?
The navigation on your website must be easy to find. This means more than just having a drop-down menu of your page with links.
Most websites will have a list of links which you can see at the top of the page, and then a 3-line button at the top right of your screen where you can select what you would like from those links.
If this is the case, make sure that these links are all easy to understand what they are and where they lead. The links should not be confusing, such as clicking on something that says “services” when you want the page about services.
The navigation doesn’t even need to be visible on your website; it can take the form of a search bar or long lists of categorized items (such as “animals”, “plants”, etc). Make sure that all of these items are easy to understand, especially if they’re an extensive list.
If your website is not easy to navigate and understand then you may want to think about a website redesign.
Is your website up to date and well organized?
People will not stay on your website, let alone recommend it to their friends if they cannot find the information they’re looking for. Or if the information they do find is old and outdated.
The world is constantly changing and so too are your business needs. It’s important to keep up with the times.
Maintaining a website that has organized content will help you convey professionalism, trustworthiness, transparency, and credibility to your customers.
According to many SEO Consultants, “The two main things that increase customer trust are website organization and customer service.” People like to stick with what they know works well.
Here are some ways to keep your website up to date and well organized:
- A clear menu bar with easy-to-use hyperlinks for your viewers, so they can get around your site quickly. This will make it easier for your viewers to find what they need and will likely increase the chances of you making a sale.
- Have an easily navigable website, so your customers can get straight to what they’re looking for as quickly as possible.
- Consistent design elements on all pages make it easier for people to remember where things are and how to get around.
- A fresh and diverse layout that adapts to the user’s screen size for mobile devices. This will not only provide a more enjoyable experience, but it will also increase your business image due to you keeping up with technology.
- Updated content that is relevant to your target audience, and the products/services you are promoting.
- Web page titles that are descriptive, concise, and relevant.
- Content is well written with grammar errors fixed. Writing with correct spelling and grammar has a positive effect on business and helps to increase rankings on search engines.
By keeping your website up to date, you will increase views/traffic, customer trust, sales conversions and make it easier for people to navigate.
What percentage of your website visitors are being converted into sales?
Do you measure your website’s traffic and conversions? A well-planed website redesign can give you valuable insight into your website’s analytics.
One of the first metrics you’ll want to look at is your website’s traffic and conversions. This often comes in the form of Google Analytics; a free product available with a Google account. With it, you can find out where your site visitors are coming from, how much time they spend on each page, and which pages they go to next.
But how do you find out what pages on your website are being converted into sales? How about which sources of traffic have the best conversion rates?
To answer those questions, let’s first understand a little bit about visitor behavior.
Many variables will affect your website’s statistics. Understanding the components of your statistics is important for making informed decisions about how to improve your website.
By looking at the distribution of our pages, we can get a better idea of which components are more important to us and how interested our site visitors are in each component.
Do you know what percentage of your website’s traffic is being converted into sales? Do you measure conversions by exit pages or landing pages?
Are your competitors’ websites easier to use than yours?
If your website usability is an issue a website redesign might be a good idea.
It can be difficult to see how your website measures up against the competition.
You might be surprised by what you find if you take a look. You might find some of your competitor’s sites are more user-friendly. And, perhaps, easier to use on mobile platforms too!
Here are three things you can do to see how your site compares to your competitors:
- Use a benchmarking tool such as Google’s Website Optimizer
- Gather feedback from your customers and non-customers alike
- Compare yourself against the top marketing competitors online
These will help you see where there are opportunities for improvement – and also give you new ideas on how to make your website more appealing to visitors.
By following these tips you can gain valuable insight into your online rivals and even find ways to improve over them.
Does your website deliver the right message?
Is it a good representation of your company? You only get one first impression. If your website isn’t giving the right message you could be in trouble.
If you are wondering, “How do I know if my website delivers the right message?” or “What is this page about?” then read on!
Your website should present a positive first impression of your company to new customers. They will either trust your business and buy from you or not buy. It’s that simple.
So, how do you make an impression? Your website needs to be attractive and reliable. People may visit your site more than once but they will decide within seconds whether or not they want to buy from you.
Even if your company is thriving with a strong customer base, this is not enough when it comes to building a website. Almost all companies need a properly designed website to succeed in today’s market. The number of businesses using a well-designed website as a primary marketing resource is greater than ever before.
If your website is not delivering the right message to your users then it may be time for you to seriously consider website redesign services. A professional web designer can help with this.
Does your website build and promote your brand?
Your website should be an accurate representation of your companies brand. If your website looks like everyone else’s, then a website redesign may be in order.
A custom website design that builds and promotes your brand will not only increase sales but also company visibility.
Having a great website can make or break your business. If you are thinking of adding new products to sell on your site, if you are unsure about which look would be best for your clients, or if you are looking for strategies to improve your current website, then this article is for you.
Having the latest and greatest online technology like an e-commerce store isn’t as important as having a site that uses inviting colors that are sure to stimulate the imagination of your visitors.
Your website has one purpose – to get people interested in your company or product enough that they buy it. Your website is not a place for you to show off your wonderful creativity and technical knowledge, the technology should be secondary to creating a site that has all of the information necessary to sell what you’re selling.
If you have a great product or service but an outdated website, then you are missing out on potential clients who might be interested in what you have to offer.
Your website should be designed for your customers, not just created by you or someone else who knows how to do it.
If you are thinking about redesigning your website make sure that it is easy for customers to navigate, has great images and color schemes specific to the company provides social media links, and has a blog where you can create new content for visitors to see.
If someone were to go to your website, would they be able to find the information that they’re looking for? If not then your site is not benefiting your business or promoting your brand.
Does your website make it easy for people to contact you?
Being able to contact a business when you need to is very important. When customers have questions or concerns about your company they will look for a way to be in touch with you.
If it’s difficult for them to find your phone number or email address then it may keep them from buying from you.
If your site visitors don’t have a way to contact you, then what is the point of having a website? Our website redesign professionals will make sure your clients can contact you.
Redesigning Your Existing Website
If you are like many entrepreneurs, you probably have a website that was built in the 2000s or early 2010s. It may still be running on an old version of Joomla! or WordPress.
Perhaps it is no longer configured to take advantage of all the modern features your visitors want and need. Your site may not even rank well for important keywords anymore because it lacks fresh content, social media integration, and other SEO tactics necessary for today’s competitive environment.
You might be thinking about redesigning your site, but maybe you don’t know where to start? If so, we will help guide you through the process of deciding whether or not to redesign your existing site.
This article will help any business owner to decide whether or not they should redesign their existing website.
Starting a Website Redesign Project
When one of the most important aspects of your business is a website, you want to make sure that it’s working well for you. It might seem like a daunting task, but there are many ways in which to improve the site. Having a website redesign strategy is very important.
The first step is to find out what isn’t working well. You can run a site audit, which will allow you to see how fast your pages load and what colors they use. This will help you to figure out what needs to be changed for those aspects of the site.
Secondly, think about your goals for the site. What do you want people to do when they visit it? Changing the design and layout might allow you to communicate those goals better than before.
The navigation and search functionality should also be discussed at the outset, as the way it is now might not be best for reaching those goals.
The Website Redesign Process
Website redesign services are often initiated by businesses that are looking to impress more customers through the use of their websites. Before any company begins an overhaul of their site, they need to have a plan in place for how the design will be executed. This includes identifying what parts of the website need to be updated and which can remain unchanged.
From there, the company must consider the redesign cost and select a design that fits within their budget and is in line with what they need to achieve.
The typical steps in a site redesign are as follows:
Step 1: Define Your Goals
The first thing any business needs to do when building or redesigning a website is to figure out exactly what they hope to achieve. Identifying these goals will allow for easy decision-making throughout the process.
Step 2: Select a Redesign Team
The team needs to be made up of representatives from all aspects of the business, including marketing, sales, design, and technical departments. These people will be responsible for guiding the project forward through each step.
Step 3: Compare Design Options
Once you choose a design, review several options and compare them. At this stage, it is important to incorporate any feedback from your customers and think about how the site will be used by employees. There should also be regular meetings with all involved parties to ensure that everyone’s specific needs are met within the design.
Step 4: Create Content
Creating content can be a large part of the redesign process. This step includes short and long-term goals, so you should have an idea of what each page needs to achieve. You may want to hire a professional copywriter to help you create the content for your website. However, it is important not to get too far ahead of yourself when defining the content, because the site will need to be flexible enough to accommodate future changes.
Step 5: Implement Design
At this stage, the design needs to be built into a prototype that includes all of the desired features and website content. It is important for everyone involved in the process to review the prototype thoroughly, looking for areas where improvement may still be possible. If something needs to be changed at this point, you can make any necessary adjustments now in the design phase.
After all of the changes have been made and approved by the team, the design should be ready for implementation. This step should include thorough testing to ensure that nothing breaks when it goes live.
Step 6: Launch the Site
The final step in this process is to launch your website with a big celebration! It is crucial to make a splash when you launch a new website because it can increase traffic and help customers become more familiar with your site.
A website redesign may be the first step toward turning your visitors into customers. It’s important to create a user-friendly website that makes it simple for users to find the information they are looking for and complete their desired actions (purchase, download, sign up, etc.).
By choosing the right Website Redesign Process for your business, you will be able to increase leads and sales.
Things to think about overall when you are considering a newly redesigned site.
A custom web design project should meet all of your business goals, increase website traffic, and website conversions, and add to your search engine optimization efforts.
Your website project should be organized and your new site should give you a stunning website you can easily use as a marketing tool. When building your new website pages all the design elements of the page should be considered.
Your brand new website should do what the previous website did not.
Unorganized pages with broken links, a slow site speed, and outdated content can ruin your entire site. It may be time to consider website redesign services for your company.
Website Redesign Project Checklist
Using a website redesign checklist is a good idea, as it keeps all of your thoughts and ideas organized. Here is a checklist of a few website redesign tips not to forget that will help you increase web traffic, and end up with a great website redesign.
- Technical Aspects – This means that the technical aspects of your entire website function correctly, I.e. your hosting, your SSL, and a merchant account if you have an online store.
- Marketing Strategy – You need to have a solid marketing strategy in place when you redesign your website. Failing to consider this important step can lead to your site failing.
- Detailed META Description for every page – You’ve got a great website, but it’s time to start thinking outside the box. Why? Search engines like Google are looking for more than just your basic headline and a bulleted list of keywords–they want detailed META descriptions for each page on your site. And if you don’t give them what they want, someone else will do it for you–and take your customers with them.
- Visual Elements – they make up the first impression of an entire site. They are more important than your logo, or your writing style – they set the tone of voice for the entire brand, and provide a unique experience to all visitors. Visual Elements work hard – making sure that everything is in place, organized, legible and beautiful… But what about when these elements need a new design? Consider all your visual elements during your web design
- Mobile Website – Having a mobile site is no longer an option but a requirement. Web designers know that part of the redesign checklist includes making sure your website renders correctly and works well across all devices. This should be dealt with in the development phase of your new site.
- CMS – CMS is short for Content Management System. One of the most popular is WordPress. With a WordPress website, you can create landing page templates and blog articles.
In Conclusion
With so many different elements to consider when redesigning your website, it can sometimes be hard to know where to start. If you’re looking for more information on how these ideas could work for your business specifically, just let us know!
We’ll be happy to provide personalized insight into what would work the best for your company to create an incredible new website that stands out from the crowd.
