Promoting your website is important. If nobody knows about it what good is it? Here are a few ways you can promote your website.
1. Give away with no strings attached
Giving something of value away for free is a great way to attract website visitors. Thanks to the web, distributing freebies is in itself, free. You don’t have to spend a dime to pass out freebies left and right. All you need are a few quality freebies.
2. Go “viral” with your freebies
Viral marketing strategies allow you to multiply your efforts without actually doing more work. Take the example above for instance. You offer a great freebie like an eBook or tutorial. You’ve done the work, now, let others give it away for free on their website too, either as an incentive, bonus or just for the heck of it. Why not? It adds value to their offering and it creates more visitors to your site as your freebie spreads.
3. Advertise in email newsletters
Still a bargain. Have you noticed the larger companies jumping on the email advertising bandwagon? They know the value of a dollar. For a few thousand bucks they can take out a half-page ad in ONE magazine offline. For the same price they can advertise in multiple email newsletters and reach literally hundreds of thousands of prospects, faster and cheaper.
4. Publish your own email newsletter
Every website should offer a way for its surfers to sign up for a regular email notice. It doesn’t necessarily have to be a newsletter, you can send specials, free offers or even site updates notices. The key is to keep in touch with the people you manage to get to your site. It’s hard work getting traffic, don’t let them leave without offering to stay in touch.
5. Offer an affiliate program
If the product or service you are promoting is your own, adding an affiliate program to your site is a great method of increasing website traffic and in turn sales. It’s no wonder that thousands of websites now offer to “share the profits” with their customers.
6. Write and publish your own articles
All it takes is a few hours each week to write about what you know and then have it looked over by someone with editing skills. Then, you tack on a small footer with your URL and fire it off to a list of editors who publish material related to what you’re marketing. You then post the articles at your own site with re-publishing permission for other webmasters.
7. Social Media
Social Media is one of the fastest growing methods of promoting your website. Establishing a branded presence on the major social media networks can bring an enormous amount of traffic to your website. Some of the most popular are Facebook and Twitter. There are literally hundreds of social networking website now so, If possible, try to find one that is industry specific.
