This article covers the importance of having a website for Real Estate Agents. The main focus is to give you an idea of how to make your website more appealing and easy to use. It’s not enough to simply have a site with content, your website needs to grab attention and be easy to use by everyone who visits it.
The specific topics I will cover in this article are:
- Logos & Branding
- Color Scheme & Typography
- Layout Design (navigation)
- Images & Videos (for lead generation)
- Blogging Strategy (content marketing)
- Mobile Compatibility
Logos & Branding
The first thing to do when designing a website is to come up with your brand. This is so you will have something consistent across all media, including social media accounts, business cards, and email signatures. Your logo should entice people to learn more about what you are selling. Make it professional, but also personal to you. When people see your logo, they should know who it is right away.
Determine what kind of image or color scheme you want for your logo. Keep in mind the demographic that your company is trying to attract (Make sure to utilize colors that fit this)
A logo can be anything you want it to be, but there are some guidelines that will always work.
- Make sure your name is legible and stands out. Often times real estate agents use the company name as their logo, especially if they are part of a large franchise. If this is your case, make sure at least the first letter of your name is legible so people will know what you are.
- Keep it simple. The logo should be clean, crisp, and sharp. Make sure there are no blurry lines or pixelated images in your logo. It might work offline, but not online where everyone can see it up close.
- If you want to get more complex, consider adding a small icon beside your name. For example, real estate agents might add a little picture of a house next to their name. Whatever it is, make sure you include this in all mediums so people will recognize it online and offline.
- Last but not least, make sure your logo is consistent throughout all mediums. You should have the same font, color scheme, and image in any digital or printed media you use to promote your brand.
Logos & Branding can be complicated and take time if you don’t know what you want. We offer affordable logos for small businesses, for more information please contact us today.
Color Schemes & Typography
One of the most important factors in website design is color. You can use colors alone to say many different things about your brand. This works especially well when you are trying to attract a certain type of consumer. People respond differently to different color schemes, so it’s important to know what’s best for your business.
Color Scheme: It is best to stick with one color scheme and use different shades of the same color instead of multiple colors. For example, if you choose blue as your main color, then try navy blue or baby blue instead of royal blue and teal. This way when people visit your website, they will instantly recognize it as your brand. If you choose a color that is too similar to other brands, people may not notice the difference and could confuse your site with someone else’s.
Typography: Font choice matters just as much as color scheme when it comes down to branding. Stick with fonts that are easy to read and not too distracting.
Selecting the right typeface can also be very important in branding your site. When choosing a typeface, consider what mood you want to convey. For example, serif typefaces are thought to be more formal and traditional while sans-serifs are seen as modern and sleek.
Layout Design & Navigation
Try to keep the main focus on the top of your website. The header of your website is a good place for branding, while navigation links should go below this. Utilize buttons or icons instead of long text where possible.
Make sure your site is easy to navigate and understand. You want them to know where to go if they’re interested in buying or learning more about what you have to offer. If they are having issues finding what they are looking for, then you have failed.
The header of your website is a good place to put your branding and provide access to important links. Avoid cluttered banners and make sure colors match your brand colors. Offering a simple branded banner with your contact information and a couple of easy-to-find links will work wonders.
Images & Videos (for lead generation)
Images are a great way of catching someone’s eye, so be sure to utilize them as best you can. When it comes to photos, use recent shots that are clear and show your product in action. Make sure these images are large enough for people to see them clearly when they’re on their phone or small device.
Videos are also a great way to get someone interested in what you have to offer. When people see a video of what you do, it makes it more real to them. Videos also show off your professionalism and commitment to the industry.
Real Estate images are important, but they can get expensive. Consider sharing images from the MLS instead of your own images. If you must use your own photos, be sure to follow regulations in your area regarding copyrighted images and proper release forms for anyone in the photos.
The Real Estate industry is competitive, but if you are trying to stand out, there are a few things that you can do. One way is to offer video tours of your properties instead of print brochures. Video tours are easier for people to access and they give your business a more modern feel. You can show off the inside of your properties, the neighborhood in which they are located, and even give potential customers a tour.
Blogging Strategy (Content Marketing)
Blogging is a great way to increase brand awareness as well as establish yourself as an expert in your field. You can write about the latest in your industry, helpful advice for consumers, or give industry-specific advice. Additionally, it will keep people coming back to read more and increase traffic to your website.
Make sure you add a blog post schedule on your website so that potential customers know when they can check in for new articles.
Make sure you add relevant keywords to your posts so search engines can easily find you when people are looking for your business. This way you will start to gain more traffic and customers.
Make sure when someone reads your blog, they can easily find out how to contact you or get in touch with you. Maybe include a link to your online services or maybe even an email signup form that brings people directly to your email.
Make sure you use photos, videos, and other forms of media so consumers know exactly what you are talking about.
Do not write posts that are specifically trying to sell someone something. This can come off as too pushy and might not be appreciated by your readers.
Make sure you back up your information with reputable sources to make sure everything can be trusted!
Blogging is a great way for real estate agents to keep in touch with potential customers and increase brand awareness.
Mobile Website Compatibility
Real estate agents need to have mobile-compatible websites because many home-buyers are using smartphones to look for houses. According to the National Association of Realtors, 31% of all buyers found their homes online.
The first step involved in buying a house is generally looking around online. Many people begin by searching for homes on mobile devices since it’s easier than desktops/laptops. According to a study by the National Association of Realtors, one-third of home buyers made their purchase decision based on online search results. Mobile compatibility is important because it guides potential homebuyers through the process without obstacles.
First impressions are very important in marketing, and this holds true for real estate agents as well. If potential clients are unable to view an agent’s website, it could mean the end of their business.
Apart from design and ease-of-use, mobile compatibility also affects rankings in search engines like Google and Yahoo! According to a study by SEO Chat, 41% of consumers use smartphones while 46% use desktops. This means that if an agent’s website is not mobile compatible, they are missing out on 46% of potential customers.
Mobile compatibility is important to real estate agents because many clients are using smartphones to search for houses. While 31% of all buyers used the internet in their purchase decision, 33% came from mobile devices.
Mobile compatibility is also related to a site’s ranking in search engines. If a real estate agent’s website is not mobile compatible, Google and Yahoo! will rank them lower which means they are likely to miss out on business from 46% of consumers. In addition to design and ease-of-use, mobile compatibility helps with brand identity because it provides a cohesive experience to the consumer throughout the buying process.
In Conclusion
A real estate agent’s website is their most important tool in attracting new clients. If you are looking for a professional web design agency that specializes in creating responsive websites for the Real Estate industry, then we can help. Our team provides customized solutions to meet your needs and budget so contact us today!
We would love to work with you on designing an eye-catching site that will generate leads quickly and effectively. Get started by contacting us now so we can get more details about what type of marketing strategy might best suit your business goals!
